TXTFliRT: The Reporter

When 'The Reporter' newspaper found out about Premium SMS they became excited and wanted to offer the readers from the dating part of their newspaper a new experience. mBill devised a plan with them to offer readers the ability to register a profile via a free SMS and initial advertisement promoting the new SMS dating service. These registered profiles were then published in subsequent issues of the newspaper to allow other singles to search the profiles in the newspaper and reply via Premium SMS to a chosen profile, once registered themselves.

This service, 'The Reporter' published profiles down one side and instructions on how to join and how to chat on the other, making it simple for readers to understand and use the service successfully.

Due to the ease, safety and anonymity of this great new SMS dating service it gained a high level of response from readers. In fact it was so popular another client who noticed the success decided to create an online dating service that functioned entirely via Premium SMS for its registered users.

Users could register for free, login and view profiles, then contact other members whilst still enjoying the safety and anonymity the Premium SMS provided. The website still had all the functions and features of any other online dating service, but had the added edge of this new option for users, proving very popular.