PayForIt (X-pay) offers a simpler purchase process with better protection for consumers than existing payment methods for purchases made from a WAP page using premium SMS. PayForIt is a network driven intiative and will allow consumers to make purchases with a simple button click from a WAP page.

The PayForIt payment system bills directly to the users phone bill and will only deliver content to a handset if there is sufficient funds, therefore increasing conversion rates.

The Clear Advantages of PayForIt Technology

> Increased RPU (Revenue Per User)
> Users stay on the WAP site longer
> Pricing can be set at any rate
> More user friendly there by increasing customer satisfaction

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