Though the overall penetration of messaging is around 40%, in terms of total number of messages in the network, US had another blockbuster quarter. Verizon Wireless with 22.75B, T-Mobile with 16B, and AT&T with 14.23B messages (SMS and Multimedia messaging) were the leaders. Notice T-Mobile’s performance with less than half the number of subscribers compared to its peers.

Latest Telephia’s Premium SMS Report provides a detailed look at the US market for off-portal content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat. According to the mobile consumer research firm, premium SMS revenues totaled more than $273 million, making up 32% of mobile content revenue in Q1 2007. Of that number, 79% or $215 million was spent at off-portal storefronts for such content as ringtones and horoscopes, while voting/sweepstakes entries accounted for 13%, generating more than $35 million in revenues.

27% Market Share

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26% Market Share

5% Market Share

Acquired By AT&T in '07

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